Youth publisher Val Morgan Digital is expanding BuzzFeed Australia’s reach by launching BuzzFeed Food FAST on 10 Play. This new, always-on food channel provides Australian audiences with 24/7 streaming of nonstop food content, catering to home cooks nationwide. Amanda Bardas , publisher at Val Morgan Digital commented “Val Morgan Digital reaches 9.
1 million Australians every month and 1 in 3 Val Morgan Digital audiences watch FAST channels regularly, preferring to watch food-based shows, which is just one of the reasons we’re launching the BuzzFeed Food FAST channel. “BuzzFeed is the engine that drives today’s food culture, and Gen Z and millennial audiences have an insatiable appetite for content. They’re spending almost two hours a day consuming social content alone and the demand for more material is higher than ever before – especially when it comes to food inspiration – with 48% cooking at home every day and 70% making a grocery list before shopping.
* “This industry-first solution will see the BuzzFeed Food FAST channel tap into the zeitgeist of today’s culture. These shows already have a strong audience following and now we’ll be able to deliver Australian audiences a 24/7 stream of non-stop food content.” The BuzzFeed Food FAST channel will offer brands the opportunity to reach Val Morgan Digital’s passionate audiences in a new environment.
Julia Willing , growth & partnership director, Val Morgan Digital added: “Through our research, we’v.
