In this era of finely tuned wellbeing, the word ‘spa’ is beginning to feel outdated. Just a few years ago, a spa weekend away generally meant pampering facials and massages and occasional water-based therapies, and time spent with partners and friends for drinks, dinner and late nights. It’s a totally different story today, with recent figures from the Global Wellness Institute (the wellness industry barometer) valuing the market at US$6.
32tn, and wellness tourists spending 41pc more than the typical traveller..
