BTS member Jin’s new gig with Italian brand Gucci has taken social media by storm. The luxury label announced the K-pop idol to be its latest global ambassador in a joint Instagram post on Thursday. The online update consisted of multiple vibrant portraits of Jin looking dashing in the label’s Spring/Summer 2025 menswear collection.
Following the official announcement, the website of Gucci in Japan crashed temporarily due to overwhelming traffic. A similar scenario was noticed with FRED, a Paris-based luxury jewelry company. An unprecedented influx of website visitors crashed the website within hours Jin was announced their brand ambassador.
It is suggested the surge in traffic was caused by Jin’s massive influence. Both the luxurious brands released notices of temporary maintenance work via social media hours following making the announcements. ARMY is dubbing the phenomena as ‘The Seokjin impact’ on the internet.
The SEOKJIN impact. https://t.co/XsCmPYJkLt — Only for BTS 7 👑 ( ia cus study ) (@Palakot7army) August 8, 2024 Global superstar silver vocalist wwh Jin's impact 😌🔥❤️ KIM SEOKJIN GUCCI BOY JIN JIN GUCCI GLOBAL AMBASSADOR #JinxGucci #방탄소년단진 #JIN #BTSJIN #SEOKJIN — Sangeeta Limbu (@Jinkook_Sheng) August 8, 2024 King Seokjin indeed 🔥 GUCCI BOY JIN JIN GUCCI GLOBAL AMBASSADOR #JinxGucci — Superstarjin7 (@missingjin24x7) August 8, 2024 When Fred announced Jin as their first Global ambassador the website crashed within minutes and now after Gucci dropped it's official announcement on Jin as their global ambassador Gucci website crashed and broke down too😭😭 #JinxFredjewelry #JinxGucci pic.
twitter.com/cpVut7Ovh0 — VOCAL KING (@VocalKingKim) August 8, 2024 Google Topics | Luxury Brand 'Gucci' Jin is now the #1 breakout (increase of over 5000% interest) under ‘Gucci’ worldwide. 🔥 pic.
twitter.com/4UJxhBJGMp — JIN SPACE ⁊📂 (@JINSPACE) August 8, 2024 Previously, Gucci’s creative director Saboto De Sarno welcomed Jin to their label stating, “I am very excited to welcome Jin as Global Brand Ambassador. His warm and kind personality is truly magnetic, and his style is simply unique.
He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him." A post shared by GUCCI (@gucci) With his new role, Jin will represent the Italian line and collab with them in their range of events and initiatives. Jin, 31, the eldest member of BTS, completed his 18-month mandatory military service in June.
He has become the first member of his band to partner with Gucci. ALSO READ| BTS member Suga issues apology over ‘wrongful behaviour’ of drunk driving amid military service.
