The average Brit performs three acts of kindness daily, totalling a whopping 200 million across the UK population, according to a study of 2,000 people. The research revealed that the most significant gestures include giving up your seat on public transport, checking in on an elderly neighbour (both 56%), and assisting someone with carrying heavy items up or down stairs (55%). Politeness is also highly valued, with saying please and thank you (65%) topping the list of actions people should do for others, followed by lending a hand (57%) and holding the door open (56%).
The primary motivation for these kind deeds is simply wanting to help, followed by the desire to bring a smile to someone's face and setting a good example for friends and family. The research was commissioned by Fairy Non Bio to mark the launch of its partnership with the film Paddington In Peru, with the two brands taking over the Outernet, in London, on Friday 25 October for its #LoadsOfKindess pop-up. Laura Mcilwaine, from Fairy Non Bio, said: "Being kind can really have a positive impact on someone's day.
As a nation we're a kind bunch across the board and it is something to love about the UK. We want to create a ripple effect of kindness up and down the nation and encourage the little acts which can go a long way." The research also indicated that the warm, fuzzy feeling from a kind act lingers for about two hours and 16 minutes after the deed.
Key emotions triggered by a generous gesture include feeling .
