HAMILTON, Bermuda--(BUSINESS WIRE)--Nov 18, 2024-- Nearly half of Brits (44 percent) say they would prefer a G&T to a cup of tea when getting together with friends, according to a new survey by Bacardi Limited, the largest privately held international spirits company. This press release features multimedia. View the full release here: https://www.
businesswire.com/news/home/20241118383272/en/ BOMBAY SAPPHIRE gin & tonic. (Photo: Business Wire) The UK consumer survey was conducted as part of the sixth annual Bacardi Cocktail Trends Report which anticipates the key trends redefining global cocktail culture and the spirits business in 2025.
Cocktail culture in the UK is continuing its growth trajectory with nearly half (48 percent) of all Gen Z consumers (aged 18-29 years old) surveyed saying they would prefer to celebrate a special moment with a cocktail instead of Champagne. The same group also has a growing interest in cocktails over beer and wine. In the UK, 35 percent of Gen Z respondents said that compared to last year they are more likely to drink a cocktail than beer and 29 percent said the same about wine.
“As a family-owned company that’s been around for over 160 years, Bacardi has a strong track record of identifying trends in what and where people are drinking,” says Steve Young, Business Unit Director for Bacardi in the UK & Ireland. “It’s how we ensure our portfolio of premium spirit brands, including BACARDÍ rum, BOMBAY SAPPHIRE gin, GREY GOOSE vodka an.
