Brits are ditching 'boring' beach holidays for far-flung safari trips - as a third of folk fear their kids won't live to see endangered animals in the wild. Holidaymakers are abandoning their sunbeds and taking a walk on the wild side with almost half (45%) now saying they'd rather enjoy a wildlife holiday than opt for a traditional package break. A well-travelled quarter (23%) said they feel they've 'done' Europe and instead are looking for excitement further afield.
The survey of 2,000 UK adults found that a whopping 83% of Brits would like to experience a wild animal encounter in their lifetime. Elephants top the list of animals Brits dream of seeing in the wild (38%), with tigers hot on their heels with 35%. In a close third, 33% of folk said seeing a lion in the flesh would be a bucket list-type experience.
But it appears to be a race against the clock as a third of parents and grandparents worry their offspring won't get the chance to see endangered animals in their natural habitat. It also emerged that almost six in ten (58%) long to see marine mammals in their natural environment, including whales and dolphins. The research, conducted by luxury holiday provider Scott Dunn, revealed that four in ten (40%) Brits aspire to go on a safari holiday, which is the most sought-after wildlife experience.
An environmentally conscious 25% said they were particularly interested in eco-safaris, also known as silent safaris, which strive to protect the environment. The study suggest.
