Halloween should become a bank holiday, as the spooky autumn celebration rises in popularity. Almost a third of people want it marked with an official day off, while a fifth admitted they prefer the occasion to . Almost half (43%) said they now exchange gifts on the spooky spectacle, such as Halloween pyjamas, cuddly toys, “boo baskets” and horror films.
In a study, Asda supermarket found that Halloween is now a huge Gen Z affair. Half of those aged between 12 and 27 view Halloween as the most exciting celebration of the year. Furthermore, Gen Z were the only age group to spend more on outfits for Halloween (58%) than Christmas.
Asda’s Jade Cooper said Halloween is “much-loved by so many of our customers”. She added: “Our Halloween grocery, home and fashion ranges have had to evolve every year to keep up with shoppers’ needs. “Nowadays Halloween has a multi-generational appeal, from family pyjamas, confectionery and craft kits, to aesthetically trendy miniature and ‘ghost’ pumpkins.
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