British holidaymakers planning trips to Spain are being cautioned about rising prices, even as travel operators and airlines expand their offerings to new regions across Andalusia. Despite inflation concerns, demand for Andalusia as a holiday destination remains high, as highlighted at the World Travel Market (WTM) in London, where the region's tourism leaders met with top UK travel operators to discuss future growth strategies. With British travellers representing the largest international market for Andalusia, tourism representatives and UK travel companies remain optimistic about the destination’s ongoing appeal.
Yolanda de Aguilar, the Junta de Andalucía’s tourism representative, said: “The British want Andalucía, they are looking for Andalucía, and they will continue to bet on the destination.” Jet2 currently the fifth-largest airline at Malaga Airport in terms of passenger numbers, reported that demand from the British market is projected to increase by 10% per year until 2027. Jet2 also announced plans to expand its flight network beyond Costa del Sol, introducing routes to Almería and Jerez, which will provide more direct access to emerging destinations such as Cádiz, Huelva, and Seville.
These new routes are expected to diversify Andalusia's appeal beyond popular coastal hubs and encourage travellers to explore lesser-known areas rich in heritage and culture. Despite these positive developments, officials and business owners have raised concerns abo.
