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Monday, October 7, 2024 As overtourism continues to place pressure on popular destinations like Brighton, travel experts are increasingly advocating for innovative solutions to mitigate the negative effects. One such proposal is the introduction of a tourist tax targeting day-trippers, which could have significant implications for both visitors and the local travel industry. While no formal plans have been set in motion, the idea is sparking conversations around how tourism management could evolve in the UK, especially in seaside towns facing similar challenges.

Brighton, a vibrant coastal city in East Sussex, has long been a favored destination for day-trippers and vacationers alike. Known for its iconic pier, lively cultural scene, and status as a key LGBTQ+ hub, Brighton attracts nearly 10 million visitors annually. However, this steady influx of tourists is creating a range of challenges, from overcrowded beaches to parking shortages, and rising local living costs due to the proliferation of short-term holiday rentals.



As the strain of overtourism grows, suggestions for a tourist tax have emerged as a potential means to manage the rising visitor numbers, while also ensuring the sustainability of Brighton’s travel economy. Caroline Cartellieri, a travel expert with roles at organizations like Europ Assistance and the Museum of London Trading Board, has emphasized how overtourism is impacting Brighton’s infrastructure and community. According to her, the influx of touri.

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