Our Bright Ideas in Travel list, first launched in 2022, recognises the players, places, and projects that are approaching travel’s most pressing issues with thoughtfulness and zeal. In our third iteration of this franchise, we've selected trailblazers who have demonstrated a positive impact on the travel industry in 2024 or celebrated a significant milestone in their efforts to prove how travel can move our world forward. Their unique and pioneering approaches straddle the realms of sustainability, community, inclusion, accessibility, conservation, innovation, and wellness (a category we've added for the first time this year).
Some of the honourees on the 2024 Bright Ideas in Travel list are making a point of thinking big: managing a worldwide wildlife census, creating an open-source map with hundreds of thousands of users, even creating trails and bike paths that span an entire country (or eight). But more focused projects can have just as powerful an impact when they direct their attention to the needs of a community – or the experiences of individual travellers. This year's honourees range from countries, airlines, and tech giants to startups, small nonprofits, and even a handful of operations that started out as one-person shows.
Needless to say, a bright idea can look like a lot of things – and we’re excited to celebrate all of them. This year’s list is more expansive than ever, with 71 innovators touching more than 75 countries across every continent (yes, ev.
