Dressing everyone from Lady Gaga to Kerry Washington, Brandon Maxwell is a name synonymous with luxury celebrity fashion. Met Gala red carpets, runway shows, state dinners, and daytime talk shows — his designs have graced the most iconic carpets and venues, and now everyone can have a piece of Maxwell's midas design touch. Since 2021, Maxwell has been applying his high-fashion flair to Walmart as creative director for Walmart's Free Assembly and Scoop brands, designing elegant yet accessible clothing for everyday wear.
"My job as creative director for Scoop and Free Assembly allows me to combine all of my favorite creative endeavors, and I feel incredibly grateful to be making this work for our customers," Maxwell tells PS. For his latest Free Assembly Fall 2024 collection , Maxwell embraces the essence of modern Americana with high-waisted jeans, quilted jackets, ruffled blouses, and a color palette that includes olive, navy, mustard, and, of course, red, white, and blue. The collection, available in sizes XS-XXXL / 0-20, features a range of chic wardrobe essentials, from denim midi dresses and chevron knit cardigans to classic staples like white tees and trench coats.
"Free Assembly is all about individuality, and the variety of products allows you to freely assemble a look that represents who you want to be on any given day," says Maxwell. This spirit of freedom and diversity is reflected in the star-studded campaign, which features Danielle Brooks, Jeremy Pope, Lana Con.
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