With its designer boutiques and integrated lifestyle experiences, Dubai’s gleaming marble-clad malls are cathedrals to luxurious experiences, affirming a reputation as an epicentre of tier-one living. It’s clear that for the man or woman with designer jewellery, watches, clothes and cars, the next logical step is finding a branded property to store it all. A recent report on Dubai’s luxury real estate market highlights a fascinating trend.
Buyers are willing to pay up to 69 per cent more per square foot for branded residences than non-branded properties in the same locations. So, why are investors willing to pay such a premium for branded properties? The answer lies in the unique benefits these residences offer. The association with a prestigious brand enhances property value by providing a package of luxury, quality assurance, and a lifestyle experience that non-branded properties simply cannot match.
For many, the appeal is in the lifestyle – the ability to live in a home that’s serviced by a luxury hotel brand like Fairmont, Rixos or St. Regis, and to enjoy hotel-like amenities within their private space. The exponential rise of branded residences is impressive when you consider the figures: there are over 120 developments that can be classed as ‘branded residences’ in the UAE, compared to 69 in 2022.
Why branded residences? Branded residences offer a distinctive value proposition that blends real estate with renowned global brands, offering buyers a promise .
