BPerfect picked up seven prestigious accolades at the 2024 NI Social Media Awards! (Image: Brendan Gallagher) A Belfast-based cosmetics company has picked up seven prestigious accolades at the 2024 Northern Ireland Social Media Awards. BPerfect Cosmetics was started by Co Down entrepreneur Brendan McDowell in 2012 with just £500 and is now a £9 million beauty empire. The company won a record number of awards including Best Overall Use of Social Media , Best Overall Use of Social Media in Hair/Beauty, Social Media In-House Team of the Year, Best Influencer Campaign, Best Use of TikTok in Business and Best Use of Instagram.
The company’s Ciara Decarteret, picked up the award for Social Media Marketer of the Year. The theme of this year’s awards, which are now in their fifth year and aim to shine a spotlight on the achievements of local individuals, businesses and organisations, is ‘This Is Me’ and celebrates authenticity and resilience in the face of adversity. Read more: Annalivia Hynds on her new BPerfect makeup collection, mum-life, wedding plans, and dealing with trolls Read more: We tried the new Bellamianta Tanning Serum and it's an absolute game changer for tan lovers Other winners included the Public Health Agency for Best Use of Social Media in Healthcare, CastleCourt Shopping Centre for Best Use of Social Media in Retail, Game of Thrones Studio Tour for Best Social Media Campaign in Tourism/Hospitality, Police Service of Northern Ireland and Safeguarding Boa.
