Matthieu Blazy sure knows how to set a scene. The animal bean bag chairs—Michelle Yeoh on a ladybug, Kendall Jenner on a horse, Jacob Elordi, the new face of the brand, on a bunny—put the crowd in a buoyant mood tonight. It was like we were all kids again in a rec room, knees tucked under our chins, eager to watch our favorite show on TV.
In his two-and-a-half years at the label, Blazy has turned Bottega Veneta into the show of Milan Fashion Week. There’s the art- and design-world adjacencies—the ark-full of leather beanbag chairs were designed by Zanotta Sacco, and some of them will be available for sale on the company’s website tomorrow. The concept this season was childhood.
“I was interested in the idea of wow, the wonder you have as a kid when you try something—it’s almost like primal fashion, your first experience of fashion when you try your parents’ clothes,” he said. He showed too-big jackets and one-legged pants under asymmetrical wrap skirts, and pieces like a black tank dress and khaki and navy shirtdresses with built-in wrinkles like they’d been crushed at the bottom of a trunk waiting for a game of dress-up. If all that sounds unserious, it was, and that’s a risk for a label with deeply serious prices like Bottega’s.
Blazy was making a bet that people will share his sense of humor and his heart. It was the right bet to make. In fashion now, especially here in Milan, we’ve seen a lot of playing it safe, of brands in rehash mode or standing in place.
Then there were the simply, brilliantly chic things, like a vivid orange draped jersey dress and an icy white fringed 3⁄4-length sleeve coat, and the unmissable bags, the most unusual being the one-of-a-kinds made with leather tests by students at Bottega Veneta’s school. Blazy’s enthusiasm is perceptible and catching. I think the reason we all left so jazzed is because it gave us back the feeling that propelled many of us into fashion as young people in the first place.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:.
