The audio tech industry, like most other industries, was built with hard work, perseverance, technological innovations...
and business acquisitions. Many top audio companies have purchased smaller firms to boost their own technology, and Bose is no different. Along with home audio, the Massachusetts-based company has its foot in the car audio segments.
Bose announced that it just acquired premium audio company McIntosh to boost its hold on the premium and car audio markets. McIntosh is a premium audio brand that sells pretty much any kind of home audio product under the sun. Its products include amps, pre-amps, receivers, music streamers, turntables, CD players, DACs, speakers, subwoofers, tuners, and many more.
The company also sells sound systems for cars. Established in 1949, McIntosh is currently celebrating its 75th anniversary. Bose just acquired McIntosh We all know Bose as a company on the upper tier of the consumer audio market.
Its products have a high degree of quality, but they’re hardly what we’d call premium. There’s a special place for many of the premium audio devices, and that place is right above $1,000. McIntosh, on the other hand, offers many devices for the well-endowed and well off individuals who want the best of the best.
Well, according to the company’s post, Bose wants to boost its presence in the premium market, and buying McIntosh could help it reach that goal. We don’t know how much money Bose paid for McIntosh, however. In a statement, .
