Bollywood’s connection with good food is as old as the industry itself. It is said that yakhni pulao was the all-time favourite dish of both Raj Kapoor and father Prithviraj. The story goes that Dilip Kumar loved pakodas and spicy food and wife Saira Banu would keep him on a strict diet to monitor his calorie intake.
Over the years, stars have made certain dishes their own – for example, Jackie Shroff has turned Kaanda Bhindi Sookha or Anda Kadi Patta into his signature dishes. Many celebrities are now using food vlogging and recipes posted on social media to connect with their fans. FRIENDS REACH OUT WHEN THEY’RE TRYING A RECIPE I’VE POSTED: HANSAL MEHTA Having directed Sajeev Kapoor’s iconic Khana Khazana, Hansal Mehta has shared a deep connection with food over the years.
Often sharing posts with recipes as proof of his culinary skills, he engages with his audiences regularly. He says, “Even after a long day on set, cooking gives me the time to reflect and de-stress. I travel with my kitchen equipment while on outdoor shoots, and enjoy collecting recipes and sharing them on social media.
Many friends reach out when they’re trying a recipe I’ve posted and there’s nothing more gratifying than inspiring others to cook.” Mehta is currently designing a new kitchen in his village home, which will have a dedicated space to film his culinary videos. I'VE CONNECTED WITH A NEW UNIVERSE THROUGH MY FOOD REELS: ASHISH VIDYARTHI Although Ashish Vidyarthi cannot cook, his videos of sampling food from across the country have garnered a massive following.
“Food vlogging is an aspect of my personality, and I’ve always loved and appreciated food. Thanks to these food reels, I’ve connected with a whole new universe; people from all walks of life and ages have connected with me. While traveling for my motivational talks, I share posts about food from even the smallest of places, which makes a difference to those businesses.
My first reel of eating a vada pav was well-appreciated, and that’s when I began making more videos,” says the actor, who started food vlogging during the pandemic. I LOVE SHARING MY HOMECOOKED MEALS WITH MY AUDIENCE: BHAGYASHREE Post-recovery from a frozen shoulder, Bhagyashree took a deeper interest in food, which led her to share her knowledge on the internet. She says, “After being diagnosed with a frozen shoulder and bursitis, I studied health and nutrition and worked on my own recovery.
This inspired me to share my knowledge of home-cooked meals and exercise routines online. The audience connected with my content as it’s relatable – not going fancy, but cooking at home, in regular utensils. Also, a follower who contacted me for a pumpkin soup recipe offered to help manage my YouTube content.
” CELEBS WHO ARE POPULAR FOR FOOD CONTENT ON YOUTUBE 6.05M subscribers Bharti Singh Shares off-beat recipes like Punjabi style rasam and pickle recipes 2.06M subscribers Ashish Vidyarthi Reviews food from local joints across the country and interacts with the cooks 1.
31M subscribers Madhuri Dixit Posts recipes of salad, local dishes, and beauty tips with edible ingredients 626K subscribers Farah Khan Collaborates with celebrities and influencers who cook along with her 376K subscribers Bhagyashree Shares home-made quick and healthy recipes, along with fitness videos HOW MUCH CAN VIRAL VIDEOS PAY? For 1 million views, YouTube payment ranges between `20K to `2L Collaboration and endorsement fees for a single post on Instagram can go as high as `50L depending on the celebs’ popularity, number of followers, and engagement ratio Transparency in disclosing paid partnerships is crucial, as is interacting with followers – Digital marketer Murtuza Rampurawala.
