1 / 11 BMW XM Label debuts in India: BMW has introduced the first-ever XM Label in India, making this highly exclusive SUV available as a Completely Built-up Unit (CBU). Out of 500 units produced worldwide, only one will be available in the Indian market, highlighting the model’s limited availability. 2 / 11 Priced at ₹3.
15 crore: The BMW XM Label is priced at ₹3.15 crore (ex-showroom) in India. The vehicle is aimed at buyers looking for exclusivity and high performance in the luxury SUV segment.
3 / 11 Exclusive styling and performance: Vikram Pawah, President and CEO of BMW India, said that the XM Label “maximises the exclusivity factor” with its distinct design and hybrid powertrain. He added that the vehicle’s performance and design cater to customers who value both luxury and extreme performance in their cars. 4 / 11 BMW’s most powerful M division car: The XM Label is the most powerful model to come out of BMW’s M division.
It features additional red accents on the exterior and interior, setting it apart from the standard XM. These design elements add to the unique identity of the XM Label in the BMW lineup. 5 / 11 Engine and power upgrade: The SUV is powered by a 4.
4-litre twin-turbo V8 hybrid engine, producing 748hp and 1,000Nm of torque. This represents a 95hp and 200Nm increase over the standard XM. 6 / 11 Electric-only range details: Even with the same 25.
7kWh battery pack as the standard XM, the XM Label offers a slightly reduced electric-only range, between 76-82km. This is slightly lower than the standard version’s range of 82-89km, owing to the vehicle’s higher power output. 7 / 11 Performance and top speed: The XM Label can accelerate from 0 to 100kph in just 3.
8 seconds. While its top speed is electronically capped at 250kph, opting for the M Driver’s Package increases this limit to 290kph. 8 / 11 Design elements unique to the XM Label: The vehicle’s exterior features distinctive red accents on key elements like the kidney grille surround, rear diffuser, badges, and window trims.
It also comes equipped with 22-inch M light alloy wheels and is finished in BMW Individual Frozen Carbon Black metallic paint. Inside, the cabin has red and black dual-tone seats, along with contrasting red stitching. 9 / 11 Limited to 500 units worldwide: With only 500 units being produced globally, the XM Label’s exclusivity is further underscored by the fact that just one unit will be available in India.
Each car includes a plaque below the control display with the inscription "1 of 500," marking its rare status. 10 / 11 Premium features: In addition to its unique design and powertrain, the XM Label comes with a range of advanced features, including BMW’s Curved Display with a 14.9-inch touchscreen, a 12.
3-inch driver display, a Bowers & Wilkins surround sound system and advanced driver assistance systems. 11 / 11 Price comparison: Compared to the standard XM priced at ₹2.60 crore, the XM Label costs ₹55 lakh more and competes with high-end SUVs like the Lamborghini Urus and Aston Martin DBX.
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