BMW Group India has registered significant growth in the first half of 2024, setting a new record for half-yearly car sales. From January to June, the company delivered 7,098 cars (including both BMW and MINI models) and 3,614 motorcycles under the BMW Motorrad brand. The breakdown shows BMW selling 6,734 units, while MINI contributed 364 units to the total.
BMW Group India experienced a substantial 21 percent increase in car sales compared to the same period last year, driven by strong demand for sports activity vehicles, luxury cars , and electric models. The group also became the first luxury car manufacturer in the country to surpass 2,000 electric vehicle (EV) deliveries. The BMW iX emerged as the best-selling luxury electric car in India, with over 1,000 units sold.
In the first six months of 2024 alone, 397 units of fully electric BMW and MINI cars were sold, with the BMW i7 being the top seller among BMW’s electric models. At present, the group sells eighth electric models including the BMW i7, BMW iX, BMW i5, BMW i4, BMW iX1, and MINI SE. The EV portfolio for the BMW Group India was recently expanded with the launch of the MINI Countryman E and BMW CE 04, the first electric two-wheeler from BMW Motorrad India .
The luxury class segment, which includes models like the BMW 7 Series, BMW i7, BMW X7, and BMW XM, registered substantial growth of 17 percent, contributing 18 percent to the total sales. The BMW X7 was the highest-selling model in this category. Sports activity vehicles (SAVs) accounted for 54 percent of BMW’s sales, with a robust growth of 24 percent.
The BMW X1 stood out as the most popular SAV, representing around 19 percent of total sales. Among sedans, the BMW 3 Series continued to lead with a 17 percent share. BMW India Financial Services’ 3600 finance product has further fueled the company’s growth by offering low monthly payments, assured buy-back options, flexible end-of-term choices, and the opportunity to upgrade to new models.
Notably, 7 out of 10 cars financed by BMW India Financial Services utilize this 3600 product..
