Blush draping is the viral trend that will give you instantly lifted cheekbones

This technique of blush draping was first coined by Cher's makeup artist Way Bandy and embraces a "more is more" aesthetic. It involves applying vibrant pink blush generously along the cheekbones and temples to create a lifted, prominent look around the face. Unlike cool-toned contours or sun-kissed bronzers, blush draping emphasises a hyper-feminine glow, with (almost) neon pink shades used to contour and sculpt the face.

How do you do it? Makeup artist Shraddha Inder Mehta says, “The best way to drape your blush is, to use it just like you would apply contour, following the same technique, rather than smiling and applying it directly on the apples of your cheeks." The strokes of rosy pinks, bright corals, and jewel-toned berries can instantly lift the face. Blush draping also softens a wider forehead and balances the angles of a square face by emphasising the cheekbones.



For round faces, it adds structure—placing the blush higher on the cheeks and blending it up toward the temples creates a lifting effect, adding definition and elongation. “Blush can do different things to your face, by slightly placing your blush between the hollow of your cheeks, the area that arises when you smile—the apple of your cheeks adds fullness to your face. For a lifted effect place your blush slightly above the area you would place your contour in an outward direction,” says celebrity makeup artist Sandhya Shekhar who works with Kareena Kapoor Khan , Alia Bhatt and more.

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