Friday, November 8, 2024 At World Travel Market London, speakers emphasized that authentic content and original photography from bloggers are likely to yield better results than AI-generated material. Blogger Filipe Gomes, who set up Alma de Viajante 20 years ago, conducted an experiment to compare AI generated content with his own material. He told the WTM London marketing summit: “I decided to create a website with AI generated content.
If it works, it’s easy money. If it doesn’t work, perfect. That means I can keep doing my normal travel blogging.
“I generated 30-40, posts, and in the first few days, the articles ranked, but then they disappeared completely, and I was happy about it. I want to believe that good content will always perform better than bad content or AI generated content. I will keep going to places and write about my experiences.
” Malcolm Archer, Head of Sales at Stay22, commented: “It is extremely validating that good content and good contextual content will still continue to drive results.” One of his top tips for bloggers was about authenticity, adding: “Be yourself, if that’s your brand; stand up for what your brand stands for.” Cora Harrison, who has blogged at Inside Our Suitcase since 2017, advised delegates to use original images.
“Make sure you’re taking your own photos. They don’t have to be the best photos in the world. They can be taken on your iPhone.
But original photos really, really matter in a world of AI content,�.
