Jump aboard The Business Journal time machine once again, delving into our newspaper archives to see what was happening in the Central Valley 10, 20 and 30 years ago. Two Fresno marketing agencies that previously joined forces announced a new name 10 years ago this month: Archer & Hound Advertising. The agency — No.
2 on our 2024 list of Marketing Agencies/PR Firms with 30 employees — was born from a 2013 merger between Multi Marketing Corp and Maverick Marketing. Fresno’s EYE-Q Vision Care had a role in the merger as owner of Maverick Marketing, which combined its traditional media and advertising experience with Multi-Marketing Corp’s strategic marketing services and digital and social media experience. Archer & Hound wasted little time making its market, named Agency of the Year for 2014 by the Fresno Advertising Federation.
“We knew the coming together of the two agencies would be great, but what we have grown to become, in just a short amount of time, is much more than that,” said Dave Blanchfield, owner of Archer & Hound Advertising. Jordan Naffziger, 7, was shopping with his father Marc at the former Toys R Us store on Shaw and Marty avenues in Fresno in December 2004, trying to find a present for his sister but “always seeing the same stuff.” It’s that lack of change perhaps that had Toys R Us that year try placing display cases in their 685 U.
S. stores at a kid’s eye level, so they can see what their favorite toys look like outside the box. It was.
