Blinkit and Swiggy Instamart have clocked in record-breaking sales on Rakshabandhan . Both companies have surpassed their sales figures from 2023 as demand for online grocery and gift deliveries surged during the festive occasion. Blinkit CEO Albinder Dhindsa took to X to announce the platform's achievements.
"We'll cross all-time high orders in a day on Blinkit in a couple of minutes," Dhindsa shared. He also mentioned that the company hit its highest-ever OPM (Orders per minute), GMV (Gross Merchandise Value), and chocolate sales. The peak of the day saw Blinkit selling 693 Rakhis per minute.
We’ll cross all time high orders in a day on blinkit in a couple of minutes. We also hit highest ever OPM (Orders per minute), GMV, chocolate sales and most other metrics today! And at its peak - we hit 693 RPM (Rakhis per minute). Thank you to all our customers (especially the.
..— Albinder Dhindsa (@albinder) August 18, 2024 In addition to domestic success, Blinkit expanded its reach internationally for Raksha Bandhan, allowing orders from six countries, including the USA, Canada, Netherlands, Germany, France, and Japan.
This move enabled customers abroad to send Rakhis and other festive items to their loved ones in India, further boosting the company’s sales. Swiggy Instamart also saw a significant surge in orders. Co-founder Phani Kishan shared his excitement on X, noting that Rakshabandhan celebrations were driving higher orders per minute than their previous peak day.
ALSO SEE: Bollywood Celebrates Raksha Bandhan; Sara Ali Khan, Bhumi Pednekar, And Others Share Heartfelt Posts The "sweet" bonds between siblings showing up @swiggyinstamart ! Chocolate sales have surpassed even Mother’s Day! 🍫We’re delivering 2.5 times more chocolates per minute- there are no bittersweet memories! It' sweet all the way! #rakshabandhan2024 pic.twitter.
com/7XyvL7s6ZP — Phani Kishan A (@phanikishan) August 19, 2024 Seeing a massive 646% spike in perfume orders today, making it the most popular Rakhi gift after chocolates. Mumbai has ordered the most among all cities 🍫🌸 pic.twitter.
com/JKLTG0ZndG — Phani Kishan A (@phanikishan) August 19, 2024 Somewhere between 'tu mera bhai nahi hai' and 'tu mera bhai nahi hai?' we all grew up❤ Today, a brother in Mumbai showered his sister with Rakhi gifts worth INR 11,320—the highest spend we’ve seen so far. Talk about sibling love! The order consisted of toys from Hamleys,..
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com/kqRr3aBtAF — Phani Kishan A (@phanikishan) August 19, 2024 "We expect to sell as many rakhis today as we have sold all year, and that's already 5x more than last year!" Kishan posted. The sale of chocolates on Rakshabandhan surpassed Mother's Day, Kishan said, making it the most popular gift choice. Perfume was the next best thing on Swiggy Instamart, which saw a 646% spike in perfume sales, most of it in Mumbai.
He also revealed that a customer in Mumbai bought gifts worth Rs 11,320 for her sister, making it the highest amount spent so far. "The order consisted of toys from Hamleys, chocolates, flowers and some make up," Kishan said. ALSO SEE: Raksha Bandhan 2024: Thoughtful Gift Ideas That’ll Get You The Best Sibling Tag.
