Can a massive retail event really put your name out there amid all of the competition? For the 2024 Paris Olympics luggage supplier July Luggage and Forbes 30 Under 30 Listers Lash Therapy Australia, the proof is in the pudding. July Luggage When SmartCompany first sat down with July Luggage co-founders Richard Li and Athan Didaskalou in 2022, it was in the kitchen/meeting pace of their Collingwood office, which was more of a warehouse-showroom-shopfront hybrid than a traditional office space. At the time, the founders lightheartedly said that “the aim is to see at least 10 July products every time they’re in an airport, and if they didn’t, they hadn’t sold enough”.
Later that year they were named as the official luggage suppliers for the 2022 Australian Commonwealth Games, and now — a mere two years later — July has grown into a globally recognised brand with stores based in the US, UK, Canada, Hong Kong and Singapore. So how did July go from the backstreets of an inner-city suburb in Melbourne to the global stage — quite literally at the 2024 Paris Olympics — and did these global sale events help? Speaking with SmartCompany this week, Li acknowledges that global sales periods such as Black Friday do help to put small Aussie brands on the world map. But when he looks back at their first ever Black Friday, he wishes he could tell himself “ not to get too caught up in the discount game”.
After all, every man and his dog is running a sale during BFCM, but .
