Black Friday 2024 is finally here - and for the ES Best team, it has been a long time coming. We plan, prep and strategise for months in anticipation of this moment, all in the hopes of providing our beloved readers with the very best deals to avoid buyer’s remorse. This year, the event will officially take place from November 29 to December 2.
Our combined 20 years of experience have put us in the prime position to trawl the internet for bottom-low prices as well as noteworthy brands rarely slashing the prices of their bestsellers, many of which we’ve awarded our coveted ES Best badge. We have spent countless time curating roundups on every topic under the sun - be it fashion , beauty , furniture , household appliances , gaming - and spotlit retailers of note - Currys , Amazon , John Lewis , Boots and more - collating hero items that we’ve spent all year reviewing and putting through their paces. Not many people can say that online shopping is their full-time job, but we can.
We will channel all that product testing and deal hunting into this: our live blog. When all the Black Friday noise gets too much, come here for a moment of calm and cool summary on the latest price drops. Updated live, it’s your guide to nailing the sales - so bookmark this page and strap in.
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