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: After a lack of momentum in its initial campaigning and facing difficulty in exploring effective public outreach strategies, the Bharatiya Janata Party (BJP) has gained ground in the Dogra heartland and will be a significant gainer over the National Conference-Congress combine and other competitors in the third and final phase of the Jammu and Kashmir Assembly elections, the voting for which will take place on Tuesday. The local watchers say that Prime Minister Narendra Modi’s last election rally held in Jammu’s Maulana Azad Stadium at the weekend is likely to act as a catalyst for the BJP in the Dogra heartland. They maintain that Mr.

Modi played the Jammu ‘victim card’ very well by repeatedly asserting that the people of the region have had more than enough unfair and discriminatory treatment to shoulder during the previous governments. Though he did not say it, he was discernibly referring to what is widely believed in the Dogra heartland the governments dominated by the Kashmir Valley centric political parties including NC and People’s Democratic Party (PDP) have been unjust to the region. The Prime Minister made several other mentions to arouse the pride of the Dogras such as accusing the leaders of these parties of attacking the Dogra legacy in their speeches and especially the Congress of insulting and defaming the last Dogra Maharaja Hari Singh by calling him corrupt.



Apparently to appeal the Hindu psyche, he also said that he was speaking in the city of t.

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