Biz Buzz shares business tidbits from across the tri-states. This edition highlights developments in Platteville, Wis.; Dubuque; and Dyersville, Iowa.
PLATTEVILLE, Wis. — A new store full of old items is coming to Platteville. Moonage Daydream held a soft opening this past weekend at 76 E.
Main St. ahead of its grand opening later this fall. The store, named after David Bowie’s 1972 art rock hit, offers a variety of vintage clothing dating back to the 1940s.
“Seeing the excitement that people get when they find something that was old but still moves them and that they love, it’s infectious,” said owner Lorraine Reynolds. “I’m really excited to share that with the Platteville community.” Reynolds’ interest in vintage clothing began in her teens and was bolstered by years spent working as a costume and apparel designer.
Whether it was a stage costume or an everyday outfit, she said she could rely on vintage items to round out the look. Over the years, she accumulated quite the collection that includes items for both men and women. Now, she’s ready to share it with others.
“It’s a very curated collection dating back to the 1940s up to Y2K,” she said. “The quality of the garments made 10, 20, 30 or more years ago, it’s just so much better than the stuff that’s getting turned out today by mass retailers.” Reynolds chose to open Moonage Daydream in Platteville because of the sizable college community — and potential customers — at University of.
