A Birmingham clothing brand loved by celebrities across the world has announced major plans to expand into America - while keeping "firm roots" in their home city. Knitwear company HADES Collections, which makes its buttons in the city's Jewellery Quarter, is set to export its 'cult British style' into the US market. The fashion company, run by two sisters, boasts famous fans including Normal People star Paul Mescal.
The Irish actor recently wore a HADES cardigan for an interview about his lead role in the new Hollywood blockbuster Gladiator II. Their knitwear has also been worn by the likes of Alexa Chung and Phoebe Bridgers. Now, founders Cassie and Isabel Holland are hoping to replicate their success in the USA with the help of Business Growth West Midlands, a West Midlands Combined Authority scheme that supports small and medium sized businesses.
READ MORE: I dreamed of perfect body but ended up with anorexia and weighing six stone HADES has been given specialist funding from the Birmingham and Solihull Export Programme (BASEP) to help export their knitwear around the world. The sisters have seen huge growth in revenue since launching eight years ago and have become known for their "counterculture-inspired clothing" and 2commitment to responsible production" here in the UK, says the region's Combined Authority. Cassie said: “We’re proud to have kept the centre of our production here in the UK, our jumpers and scarves are handcrafted in Scotland, and we collaborate wit.
