Monday, September 16, 2024 Birmingham City Football Club is thrilled to announce a new partnership with Delta Air Lines as its Official Airline Partner for the upcoming 2024-2025 season. This collaboration underscores the club’s growing attraction to major global brands. The partnership will officially launch on Monday, September 16, coinciding with Birmingham City’s appearance on Sky TV’s Live Monday Night Football.
The sold-out Sky Bet League 1 match against Wrexham, drawing 29,000 fans, will be broadcast live across the UK, US, and globally. Delta’s branding will feature prominently on the Men’s First Team shirt sleeve, as well as on the club’s newly-installed digital screens and advertising boards at St. Andrew’s @ Knighthead Park.
Additionally, Delta’s logo will appear on the Women’s First Team shirt sleeve during the Barclays Women’s Championship home game against Portsmouth on September 22, 2024. Together, Delta and Birmingham City aim to create engaging stories that highlight the club’s progress, offering football fans around the world a closer connection to the team and its journey. Tom Wagner, Birmingham City Owner and Chairman of the Board, said: “We’re excited to welcome Delta to the Blues family.
As we continue leveraging our resources to bring Birmingham City to a global audience, Delta’s vast network will help us connect our international fan bases and bring them and our team to new heights. Alongside world-class brands like UNDEFEATED and Nike, Delta shares our vision to elevate the club. This marks the beginning of a defining era in our nearly 150-year history.
” Garry Cook, CEO and Board Member, Birmingham City said : “Delta is one of the world’s leading brands. Delta’s rally cry, “Keep Climbing”, resonates with the journey that Birmingham City is now on. Blues is going to be one of the most exciting stories in football in the next five years.
Our teams are at the start of a transformational journey; our charitable Foundation is now helping hundreds of thousands of people across the city start to enjoy better lives; leading global brands are excited to partner with us due to the value we can bring; and our owners are spearheading one of the country’s largest infrastructure projects, the Sports Quarter, here in East Birmingham. It will attract millions of visitors each year and many of them will choose to arrive on Delta planes. Birmingham, in partnership with Delta, is most definitely on the rise.
” “Birmingham City Football Club is an important part of the fabric of England’s second-largest city,” said Matteo Curcio, Delta’s senior vice president for Europe, the Middle East, Africa and India. “We’re excited to be part of the club’s storytelling as they work towards the highest levels of football.” Global attention on Birmingham City has surged since July 13, 2023, following a major investment by Knighthead Capital Management.
With a vision to elevate the Blues as a symbol of excellence for Birmingham on the international stage, the club has since become a global sensation. This transformation is partly fueled by Knighthead’s ambitious plans to develop a £2-3bn Sports Quarter in East Birmingham, with Birmingham City at its core. The Club’s growing appeal has been further enhanced by the involvement of American football icon and entrepreneur Tom Brady, who has not only invested in the team but also serves as an advisor to the Board on key areas such as sports medicine, recovery, nutrition, and mental preparation.
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