Wednesday, August 14, 2024 On August 8, 2024, Bira 91, a rising star in the global beer industry, made waves at the World Beer Awards held in London. The brand celebrated a series of victories, securing a total of nine prestigious medals. Among these were four Gold, three Silver, and two Bronze awards, underscoring Bira 91’s prominent role in the international beer community and affirming its reputation as a global leader.
The World Beer Awards, often hailed as the Oscars of the beer world, are renowned for spotlighting the finest brews across a broad spectrum of styles. The competition recognizes excellence by awarding gold, silver, and bronze medals in various categories. Bira 91’s performance at this prestigious event not only highlights the brand’s innovative approach to brewing but also its growing impact on a worldwide scale.
Travel enthusiasts and beer connoisseurs alike will appreciate the remarkable journey of Bira 91, which has traveled from its roots in India to make a significant mark on the global stage. Competing against some of the most esteemed breweries worldwide, Bira 91’s success is a testament to its commitment to pushing the boundaries of flavor and quality, blending local expertise with international appeal. Among the standout achievements, Bira 91 Boom was celebrated with the Gold medal for the World’s Best Strong Lager, a notable accolade that highlights its superior brewing.
Additionally, Bira 91 Gold Wheat Strong, Bira 91 Superfresh White With Citrus, and Superfresh White With Mango each secured Gold in their respective categories, including World’s Best Strong Wheat Beer and World’s Best Belgian Style Witbier. The brand’s versatility was further recognized with Silver medals for Bira 91 Light, Superfresh White With Berry, and Malabar Stout in the World’s Best Light Lager, Sweet Stout, and Session IPA categories. These awards reflect Bira 91’s ability to deliver exceptional quality across a diverse range of beer styles, appealing to various tastes and preferences.
Continuing its streak of success, Bira 91 also received Bronze awards for Bira 91 RISE and its Indian Pale Ale with Pomelo. These accolades highlight the brand’s ongoing innovation and its commitment to creating unique, high-quality beers. For those who love to combine travel with exceptional beer experiences, Bira 91’s achievements offer an inspiring glimpse into the world of award-winning brews and global beer culture.
Ankur Jain, Founder & CEO of Bira 91 , said, “We are incredibly proud of our achievements at the World Beer Awards 2024. These awards are a reflection of our relentless pursuit of excellence and innovation in brewing. These awards are highly respected within the global beer community and the accolades are a testament to the creativity and dedication of our brewers, whose craftsmanship is at the core of every beer that we produce.
For us, it’s not just about winning; it’s about putting Indian beers on the global map.” Bira 91 stays dedicated to presenting an eclectic selection of beers designed to satisfy a wide array of preferences, all while infusing its unique Indian flair. As it expands its reach both domestically and globally, Bira 91 continues to enhance its portfolio to suit every taste, solidifying its presence in the global beer market.
Hailing from India, Bira 91 has rapidly emerged as a trailblazer in the international beer arena, offering a diverse and flavorful portfolio that appeals to global palates. Since its inception in 2015, this modern beer brand has established a robust presence in over 1000 towns and cities across 25 countries, captivating beer enthusiasts with its distinctive brews. Bira 91’s ambitious vision to transform the global beer landscape is reflected in its extensive range of award-winning beers, crafted across six manufacturing units in India.
As it continues to expand its international footprint, the brand also ventures into new territories with innovative products like Hill Station Ciders and Grizly Seltzers, each inspired by global cocktail trends. The brand’s global journey is further enhanced by its seven taprooms strategically located in Delhi NCR, Bengaluru, Ludhiana, and Mohali. These vibrant hubs not only showcase Bira 91’s experimental beers, which are unveiled weekly, but also offer a unique curry-shop menu, blending local flavors with global beer culture.
Bira 91’s recent acquisition of The Beer Café strengthens its foothold in India’s pub scene and supports the creation of the country’s first large-scale direct-to-consumer platform focused on beer and innovation. With a dedicated team of over 1600 and backing from renowned international investors—including Kirin Holdings of Japan, MUFG Bank, Tiger Pacific Capital, Sofina, and Peak XV Partners—Bira 91’s global expansion is fueled by a passion for delivering exceptional beer experiences. The brand also offers an array of branded merchandise, from glassware to apparel, making each interaction with Bira 91 a memorable and playful journey.
As Bira 91 continues to traverse the world, it remains committed to enhancing the global beer experience and celebrating the diverse cultures it touches..
