NEW YORK , Oct. 30, 2024 /PRNewswire/ -- Scentbird, the online fragrance subscription pioneer, has redefined the fragrance industry with its groundbreaking Digital Fragrance Awards, live-streamed from New York City's iconic Crosby Street Hotel. Bringing together fragrance lovers worldwide, the event set a new standard for the fragrance world's digital evolution.
Hosted by beauty editor and Scentbird's Associate Director of Communications Marianne Mychaskiw , the awards program honored a diverse selection of fragrances and industry icons. Attendees saw an unprecedented level of participation, where influencers and fans could cast their votes and make their voices heard. #FragranceTok's Travaulya Wallace (@travaulyawallace) joined Mychaskiw to co-present the People's Choice Popular and Niche categories, in which the winners were determined by the online community.
"With the Digital Fragrance Awards, we've embraced the dynamic world where tradition meets digital innovation ," said Mariya Nurislamova, Founder and CEO of Scentbird. "This awards program reflects our passion for not only celebrating fragrance artistry but also amplifying the voices of our vibrant community of fragrance enthusiasts. " The awards leveraged data insights gathered from millions of consumer interactions on the platform, highlighting top trends and preferences.
Nominees were evaluated by a prestigious committee, including April Long , Beauty Director at Town & Country, Kathleen Hou , Beauty Director at El.
