On Tuesday (Oct. 1), Billboard announced the launch of its latest editorial vertical, Billboard Family , a dedicated space for families seeking the best in music and entertainment. The new hub, available at Billboard.
com/family , will serve as a go-to resource for parents and children, featuring curated content designed to engage and entertain the whole family. This platform will showcase a fresh slate of editorial features, weekly roundups, chart tracking, talent-led video content and social moments. As part of Billboard ’s new editorial vertical, Lincoln will serve as the Presenting Launch Sponsor of Billboard Family , amplifying the Lincoln Aviator launch campaign through the lens of parenthood, including three branded video episodes featuring seven-time Latin Grammy winner Fonseca and his family within the Billboard Family forum.
This collaboration aims to resonate with parents navigating their ambitious lives while highlighting the unique confidence and revitalization that the Lincoln Aviator SUV provides. The initiative will focus on how the Aviator enhances the journeys of parents, portraying a narrative that aligns with Lincoln’s brand promise of “revitalization” known as “The Power of Sanctuary.” The campaign emphasizes that experiencing the Aviator not only offers power, comfort and design, but also serves as a sanctuary for well-being and emotional uplifting.
For the Hispanic community, this concept of sanctuary transcends mere comfort; it embodies a sp.
