Monday, September 16, 2024 Bhutan Tourism’s Chief Marketing Officer, Carissa Nimah , has confirmed that there will be no cap on the number of tourists visiting the country, addressing concerns over potential limits on visitor numbers. As Bhutan sees a resurgence in international tourism following the reopening of its borders, this announcement highlights the country’s openness to welcoming tourists from around the world. Nimah emphasized that while Bhutan remains dedicated to its celebrated “high value, low impact” tourism model, there will be no restrictions on how many visitors can experience the country’s stunning landscapes and rich cultural heritage.
Instead, Bhutan will focus on managing tourism sustainably , ensuring that each visitor enjoys an authentic experience while protecting the environment and cultural identity of the kingdom. This decision comes amidst growing interest in Bhutan as a travel destination, especially as eco-tourism gains momentum globally. The tourism sector aims to balance this increase in visitors with careful management, ensuring that the local economy benefits without compromising Bhutan’s natural and cultural resources.
Bhutan has long maintained a controlled approach to tourism, avoiding the pitfalls of mass tourism and its environmental consequences. The latest announcement reaffirms the country’s commitment to sustainability while remaining open to more travelers seeking unique, responsible tourism experiences. With the easing of pandemic-related restrictions, Bhutan Tourism is gearing up to attract a new wave of eco-conscious travelers eager to explore the country’s untouched beauty and vibrant culture.
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