BEYONCE can finally register the trademark for her daughter Blue Ivy's name after winning a battle over a Wisconsin clothing store, The U.S. Sun can exclusively reveal.
Superstar Beyonce first tried to get federal regulators to trademark her eldest child Blue Ivy's unusual name after she was born 12 years ago. Beyonce's BGK Trademark Holdings LLC applied at the U.S.
Patent and Trademark Office but ended up fighting with a wedding planner, Veronica Morales. Morales, from Massachusetts, opposed the application as she had called her business Blue Ivy Events since September 2009, paperwork showed. The dispute led to a tribunal in 2020 and the USPTO rejected Morales' complaints and ruled the two were not enough alike.
Despite Beyonce's legal victory, her lawyers never continued with the application and it was eventually abandoned. Blue Ivy MORE TRADEMARK TROUBLE She applied a second time in November 2023, but again quickly ran into issues when an examiner issued a tentative ruling because of a Winsconsin clothing store having a Blue Ivy logo. Documents show they claimed Blue Ivy Carter was too "confusingly similar" to the boutique, which has used the logo since 2011.
But after challenging the denial, The U.S. Sun can confirm they have now been allowed to go forward with the process.
The boutique itself never opposed the application. Most read in Celebrity It has since been amended by an examining attorney and approval has been given for publication in The Trademark Official Gazett.
