Looks like “ ” wants us to wet our whistles. On Aug. 20, Beyoncé Knowles-Carter and Moët Hennessy the debut of SirDavis, a new whisky, in a first-of-its-kind joint venture.
According to a press release, SirDavis arose out of the 32-time Grammy winner’s love of Japanese whisky, and Knowles-Carter tapped Moët Hennessy to help create her idea whisky with a flavor profile as unique as the . “Moët Hennessy had been exploring ways to deepen its presence in the American whisky market, making the timing kismet for a partnership between the world-leading luxury group and Knowles-Carter,” the press release reads. “I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” said Knowles-Carter, SirDavis founder, in the same release.
“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” she continued. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category.
You can taste it better than I could ever tell you — welcome, SirDavis.” Although the name SirDavis may call to mind Knowles-Carter’s , the whisky is actually named in honor of Davis Hogue, her paternal great-grandfather who was a farmer an.
