BORN on April 8, 2000, in Wales, Sarah New is a dynamic makeup artist and content creator with over 3.5 million followers on TikTok and 734,000 on Instagram, as of September 2024. She gained widespread attention on social media after posting a memorable video featuring her new "bestie," Rihanna .
Sarah New is a well-known content creator on TikTok and Instagram, where she has amassed a significant audience. She is celebrated for her impressive makeup transformations and travel-themed posts. Sarah has attracted over 3.
5 million followers on TikTok and 734,000 on Instagram, as of September 2024. Her captivating visuals and engaging posts have made her a prominent figure on both platforms. Her TikTok videos have amassed more than 125 million likes, as of September 2024.
She frequently shares beauty-related content, from creative makeup looks to skincare routines. Sarah posts frequently, expanding beyond simple makeup tutorials to explore "shapeshifting" content, using makeup to transform herself into various characters. In one post, titled "Turning myself into Lola from Shark Tale," Sarah used makeup and hair styling to resemble the animated character.
In another, she transformed into a futuristic alien, complete with props to enhance the look. Her diverse content keeps viewers intrigued, whether it's a shapeshifting video, a makeup tutorial, a travel vlog, or behind-the-scenes event footage. Sarah joined a TikTok trend where users create videos with someone close to them, such as a best friend, partner, or sibling.
In this trend, the pair pretend to have done something fun together, with one person saying, "This was great, we should do it again," and the other responding with, "Of course, we're besties/partners/ siblings," followed by a playful dance or pose. Sarah's version with Rihanna caught viewers' attention when the singer turned to her and said, "Of course, we're besties," making the video especially memorable. One excited fan commented: 'OMG NO WAY BEST COLLABBBB.
" Whilst another penned: "YES GIRL GOOD FOR YOU! My favourite make up brand owner and favourite make up artist. Iconic." Sarah, along with several UK influencers and celebrities, had the privilege of meeting Rihanna, who traveled to the UK for an event celebrating the launch of her new line, Fenty Hair.
The attendees enjoyed the evening mingling, snapping photos with Rihanna , and getting an exclusive look at the new hair products. As well as her meet-and-greet with Rihanna and celebrating the launch of Fenty Hair, Sarah has collaborated with various brands throughout her social media career. Recently, she partnered with Maybelline, who gifted her tickets to Taylor Swift's Eras Tour which took place in August 2024.
Her collaboration with NYX Cosmetics led to an exciting trip to Disneyland. In her post revealing it was her first time visiting Disneyland, as she'd never gone as a child, she captioned it: "✨Inner child healed✨ Tysm @nyxcosmetics_uk for taking me🫶🏼.".
