Thinking about Black Friday perfume deals this far in advance may seem super keen but, take it from a team that’s worked the sales bonanza year after year, you’d be surprised how helpful it can be to do your research well ahead of time. Whether you’re browsing Baccarat rouge or Le Labo santal 33, having an idea of which retailers stock – and therefore could potentially discount – your favourite fragrances is paramount if you’re hoping to snap up a Black Friday bargain. The Black Friday perfume sales 2024 will be kicking off on the final Friday of November, ie the day after Thanksgiving.
The reason we mention Thanksgiving – something we don’t really celebrate on this side of the Atlantic – is because our friends in the US started the Black Friday tradition, after 1950s workers began skiving off work in the aftermath of their holiday celebrations. The term was rebranded by retailers in the 1980s to loosely mark the start of the Christmas shopping rush and then, come 2010, the whole affair made its way to the UK. Read more: Everything you need to know about Black Friday 2024 Black Friday is now arguably the UK’s biggest annual sales event and you’re unlikely to see prices slashed to quite this extent in the summer or January sales .
While Amazon and Next might price their items lower during their own-brand sales events ( Amazon Prime Day and the Next sale, namely) for most brands – think, Boots, John Lewis and the like – Black Friday is the time they go.
