Euros 2024 may be over, but the start of a new football season is just around the corner. With each season comes a new set of kits for mega-fans which come and go with the names on the transfer list, but a growing appreciation for football shirts as collectors’ items is fast becoming as big a business. Not least for canny companies following the tried-and-tested mystery beauty box model (Think Liberty’s Beauty Drop, or Lookfantastic’s Beauty Box), but with football shirts.
The price point may be a little higher, but several companies have entered the market over the last few years, offering football fans the chance to get hold of a mystery shirt box. The boxes contain kits from everyone across the spectrum from major European players to obscure League MX minnows, in some cases with the opportunity to rule major rivals out of the running, or boxes themed around specific tournaments. Whether it’s last season’s Paris St Germain classic home shirt or Club Deportivo Guadalajara’s 2021/22 eye-catching pink and white away kit, there’s something for everyone.
The beauty of it is that it’s a much more affordable option than your Premier League club’s brand-new kit, and you never know what you’re going to get: the element of surprise can be addictive. Nonetheless, it’ll no doubt serve as a conversation starter in the pub or make a wonderful unexpected gift for the footie fan in your life. All the options listed provided sample boxes which were compared on price, choice, extras, and sizes available.
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