There was once a time when we’d sit behind our computer screens marvelling at the eye-wateringly expansive makeup collections of cult-favourite beauty guru YouTubers. We’d stare glassy-eyed as they filmed videos with an entire wall’s worth of beauty products glittering behind them. The year was roughly 2010, and we would patiently watch as they’d comb through Ikea drawers filled to the brim with the same lipstick in 24 different shades, followed by a selection of innumerable blushes , brow gels , glosses , bronzers , highlighters , eyeshadow palettes and so much more.
Whatever had just launched on the beauty scene, they owned in every possible hue before it had even hit the market. Modern makeup sensibilities have changed drastically in the last 15 years, with beauty enthusiasts opting for high-quality, luxurious products over ineffective and inexpensive pieces of makeup that have gone viral for all the wrong reasons. Gone are the days of collecting until the cows come home, and makeup lovers instead appear to be investing in, and repurchasing, products that they know work for them.
This is sustainable shopping done right. A key example of this is the #UnderconsumptionCore trend which has taken TikTok by storm in the last few months. It consists of individuals showing off their marvellously limited beauty collections, demonstrating how they wait until something is used all the way up before topping up full-sized products.
One brilliant means of achieving a truly minimalist, streamlined and an #UnderconsumptionCore- appropriate makeup collection is by opting for versatile products which have multiple different uses. Whether it be a glowy CC cream that doubles up as a primer and highlighter, a lip tint which can be swiped over the cheeks and eyes, or a foundation/concealer combo for girls constantly on the move – we’ve got you covered with the best multi-use makeup products below..
