Have you seen any of the 2024 Christmas adverts on TV yet? Mariah Carey has certainly started defrosting (as she begins her festive US tour), but before we hear the first jingles of All I Want for Christmas is You, many supermarkets and retailers have been premiering their annual Christmas adverts. Throughout the last week or so, we have seen the likes of Aldi, M&S, Asda and Sainsbury’s debut their seasonal creations in between popular TV programmes. From Kevin the Carrot on a mission to save Christmas, to a Bridgerton star transformed into Mrs Claus, there’s been a lot going on.
But which are the best ones so far? I decided to rank some of the adverts based on those I think are spreading the most festive magic this year (from a selection released at the time of publication) and give them a rating out of five – do you agree? Let’s be honest though, we’re all waiting patiently to see what surprise John Lewis has got up their sleeve. Two Asda colleagues (Maggie and Bill) fear they won’t be able to get the supermarket ready in time for Christmas and require a little help, as they are stuck inside a store as a snowstorm takes place outside. Alas, before we know it Bill, with the benefit of experience, picks up a garden gnome and presses its nose – it lights up green, sending a signal to hundreds of gnomes across gardens, pub shelves and tower blocks nationwide, who answer the call for help.
Among them is the “hero” team of gnomes who take centre stage - Max, Gni.
