Every year, we ask our freelance writers to share their top ideas for stocks with investors to consider buying in the year ahead — here’s what three of them said for 2025! [Just beginning your investing journey? Check out our guide on .] Aviva What it does: Aviva offers a broad range of financial products including pensions, insurance and investment accounts. By .
I’ve owned shares in ( ) for several years, and last topped up my holdings in September. I’m aiming to boost my stake again early in the New Year. To me, the financial services giant is one of the FTSE 100’s best bargain shares.
It trades on a price-to-earnings ratio (P/E) ratio of just 9.9 times for 2025. Its price-to-earnings growth (PEG) ratio is 0.
6, too, comfortably below the value watermark of 1. Aside from predicted earnings, Aviva shares also look cheap with respect to expected earnings, its dividend yield for next year up at 8%. Finally, with a price-to-book (P/B) reading of 1.
5 times, Aviva looks cheap relative to the value of its assets. The average for its financial services peer group sits closer to 2 times. I think the business has considerable investment potential over the long term.
I expect sales to steadily rise as demographic changes drive demand for retirement products like pensions and annuities. Aviva shares could fall next year if economic conditions in its core UK and Ireland marketplace worsen. But I think this possibility is more than baked into the Footsie firm’s rock-bottom va.
