Zomato has introduced a new feature, "Food Rescue," to address the high number of canceled orders on its platform—over 400,000 each month. Through Food Rescue, orders canceled by customers can now be claimed by nearby users at a discounted rate, providing them with food in its original, unopened packaging, delivered in minutes. Many netizens shared their thoughts on this new Zomato feature online.
But one suggestion from a Bengaluru man caught CEO Deepinder Goyal 's attention. The user, Bhanu from Bengaluru, shared some insights how Zomato could improve upon the Food Rescue feature. Bhanu highlighted potential areas for refinement, such as limiting the feature to prepaid orders rather than cash-on-delivery options.
He also suggested restricting the cancellation window, proposing that customers should not be allowed to cancel once the delivery partner is within 500 meters of their location. Additionally, Bhanu raised concerns about people potentially abusing the feature by ordering and cancelling meals in a coordinated way to exploit discounts. To mitigate such issues, he recommended allowing customers only a limited number of cancellations per month—two, to be precise.
— BhanuTasp (@BhanuTasp) Deepinder Goyal, impressed by Bhanu's insights, replied to him directly on X. While Goyal assured him that many of these safeguards were already in place, he expressed interest in Bhanu’s approach and asked to learn more about him professionally. This unusual job proposition spa.
