Media Release Bengaluru, Nov 14: Malabar Gold & Diamonds, the responsible jeweller and one of the world’s largest gold and diamond retail chains, announces the launch of its exclusive new collection, ‘Swarnakriti’. This classic curation, crafted by highly skilled karigars, showcases exquisite gold jewellery that beautifully combines India’s rich heritage with contemporary designs. Swarnakriti is a tribute to the journey of women who embody timeless elegance and strength, balancing tradition with modernity.
Each piece in the collection is meticulously handcrafted, featuring intricate patterns, delicate filigree, and ornate details that celebrate India’s storied heritage. Commenting on the launch, MP Ahammed, chairman, of Malabar Group, said, “With Swarnakriti, we celebrate not only the beauty of handcrafted gold jewellery but also the legacy and elegance that each piece represents. It embodies our promise of quality, transparency, and value, upholding the trust that customers have in Malabar Gold & Diamonds.
” Swarnakriti collection is also backed by Malabar Gold & Diamonds’ signature customer-first policies, known as Malabar Promises, which ensure quality, transparency, and value for each purchase. The complete transparency initiative provides a detailed invoice and price tag for every piece, specifying gross weight, stone weight, net weight, stone charges, and making charge. This clarity builds trust and empowers customers with the information they need to mak.