The Hits presenter and Gen Z dialogue dilettante Ben Boyce has embraced the cringe factor of fatherhood, and it’s earned him an international audience. Two videos uploaded to Ben Boyce and his daughter Sienna’s Instagram accounts this week have gone viral, netting millions of views and celebrity fans; Paris Hilton commented with a laughing emoji, Boyce said, and Usain Bolt, too, has liked it. When we spoke on Friday morning, Boyce revealed the drive-though video had been viewed 5 million times on Instagram and counting, with 984,000 shares.
On TikTok it had racked up 2 million views and 139,000 comments. “It has obviously found a universal theme between different generations,” Boyce says , and proves “an embarrassing dad with a mumbly New Zealand accent can appeal to people around the world”. He’s enjoying the niche.
“My greatest joy recently has been embracing my uncoolness as a dad of two daughters,” Boyce says..
