For eight years, the Beauty for a Better Life (BFBL) programme has equipped women from disadvantaged communities with professional skills in hairdressing, makeup and beauty. Its impact goes beyond skill-building; it also fosters a sense of purpose and community among its participants. After graduation, these women have improved their lives and empower others, proving that beauty is not skin deep: it’s a tool to build self-confidence, resilience and change.
A partnership between the L’Oreal Foundation and WOMEN:girls, BFBL combines L’Oréal’s expertise with WOMEN:girls’ dedication towards fostering self-development. The programme helps women facing economic or social challenges with practical skills and interpersonal growth to pursue careers as beauty and hair professionals. It boasts an impressive 90% employment rate within three months of graduation.
BFBL 2022 graduate and salon owner Nursyasya Afina returns as an educator. Nursyasya Afina Suhaimi, a 2022 graduate, exemplifies this success. Now the proud owner of two salons and a training academy in Melaka, she returned as an educator for BFBL’s 2024 cohort.
In fact, the 30-year-old mother-of-two was so determined to learn that she drove from Melaka to Kuala Lumpur just to attend classes and practical training in 2022. "My child was only four months old at that time so I couldn't be away from home, but I knew this was a chance I couldn't miss. The programme not only gave me technical skills but also expanded my .
