The Broadcast Audience Research Council (BARC), India's official TV audience measurement body, reported a 44% drop in profit after tax for 2023-24 to Rs 20 crore, according to regulatory filings. Revenue fell a marginal 0.6%, down to Rs 319 crore from Rs 321 crore in the previous fiscal.
BARC, a critical player in India's media industry , derives 75% of its revenue from broadcasters. It charges a fee based on a fixed percentage of advertising revenues, helping maintain stable cash flow as clients are billed quarterly in advance. Three major industry associations support BARC: the Indian Broadcasting and Digital Foundation owns a 60% stake, while the Indian Society of Advertisers and the Advertising Agencies Association of India own 20% each.
BARC’s ratings serve as a benchmark for advertising decisions in the TV broadcasting industry. The firm employs advanced watermarking technology with a panel base of around 60,000 ' Bar-O meters ' for data collection. Artificial Intelligence(AI) AI for Everyone: Understanding and Applying the Basics on Artificial Intelligence By - Ritesh Vajariya, Generative AI Expert View Program Artificial Intelligence(AI) AI-Powered Python Mastery with Tabnine: Boost Your Coding Skills By - Metla Sudha Sekhar, IT Specialist and Developer View Program Office Productivity Microsoft Word Mastery: From Beginner to Expert By - CA Raj K Agrawal, Chartered Accountant View Program Web Development JavaScript Essentials: Unlock AI-Driven Insights with ChatGPT .
