Fashion is in flux. After years of minimalist trends, the spotlight is now on chaotic customisation, a movement that’s set to take over in 2025. It’s all about making your style uniquely yours—accessorising accessories, adding DIY embellishments, or pairing unexpected pieces to create something fresh and personal.
This trend is driven by Gen Z, who want fashion that’s personal, fun and unique. "This generation seeks depth in style," says Fashion & Accessories Designer Saahil Kapoor. "Adding accessories to accessories turns items into personal statements, reflecting diverse interests and experiences.
" According to WGSN, a leading trend forecasting agency, love for customisation is only set to grow in the coming years. And brands are jumping on board, too. Coach, for example, launched a collection of bag charms inspired by New York landmarks, while Loewe introduced felt animal charms.
When was it first spotted? It started with the "Birkinification" of bags, inspired by Jane Birkin’s iconic, cluttered carry-all. On TikTok, “Birkinifying bags” has amassed over 182.5 million posts as users decorate their purses with charms, scarves, and playful additions.
A post shared by Coach (@coach) Bag charms are now up 85 per cent, reflecting a global obsession. Jewellery brands like Martha Calvo, Bag Bijoux by Ashna Mehta are also gaining popularity by offering customisable charms made of preciousthat can be used on bags, necklaces, or bracelets, showing just how versatile thi.
