In an era where speciality coffee culture is flourishing globally, Maranda Barnes, chief commercial officer and spokesperson for V3 Gourmet, shares how Bacha Coffee is elevating the art of coffee in the GCC. With the revival of its heritage brand rooted in Marrakech, Bacha Coffee has taken the luxury coffee experience worldwide, capturing the hearts of coffee aficionados with its intricate craftsmanship, rich flavours, and immersive settings. From its flagship opening on Paris’s Champs-Élysées to rapid expansion across the GCC, Barnes discusses the evolving coffee landscape, Dubai’s rise as a culinary hub, and the brand’s unique approach to luxury that intertwines tradition with innovation.
V3 Gourmet has been a major player in the speciality coffee market. How has the growth of the speciality coffee scene in the UAE and wider GCC influenced your business strategy? Since we revived the heritage Bacha Coffee brand, which originates from Marrakech, we have brought our concept and selection of over 200 rare and exceptional 100% Arabica coffees global, and now have a presence across GCC, Asia, Europe, and Northern Africa. Since we entered the GCC in 2023, we noticed an immediate demand for our coffees and the unique concept which we bring to the global coffee market: a vast choice of exceptional, speciality coffees, an experience that is unique and sensorial, attention to detail in every touchpoint, truly knowledgeable staff, traditional coffee preparation, and the art .
