Monday, September 16, 2024 Azerbaijan’s thriving business tourism sector took center stage at the “MICE4U” event held on September 11 in Moscow, Russia. During B2B meetings with top Russian business tourism professionals and agencies, a representative from the Azerbaijan Tourism Board showcased the country’s impressive infrastructure for business events, along with its broader appeal as a tourism destination. The key objective of attending “MICE4U” was to establish Azerbaijan as a top-tier destination for global business events, foster new partnerships, and explore collaborative research opportunities.
This engagement also focused on boosting tourist exchanges between Russia and Azerbaijan, while deepening their business tourism ties. Between January and August 2024, Azerbaijan received 501,417 Russian visitors, reflecting an 18% rise from the 426,177 tourists during the same period in 2023. With growing interest from Russia, the event offered a vital platform for enhancing Azerbaijan’s tourism connections and showcasing its dynamic business tourism landscape.
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