The space would have to be innovative, attractive and integrate new immersive technology within a traditional retail environment. Interactive technology had to be at the core of the project to maximise social media buzz, engagement with the tech and encourage dwell time and exploration in-store, as well as strengthening the connection between customers and Foot Locker. Trison created a truly engaging and novel in-store digital customer experience aimed squarely at Foot Locker’s core demographic and also engage with broader customer.
Starting with the flagship store in Barcelona they have continued to expand it out across other European stores – Brussels, Les Halles and Champs Élysées, and London. The spaces needed to be innovative and interactive in approach and integrate new immersive technology within a traditional retail environment, which was successfully delivered. Delivered solutions Striper Quiz: Using a curved (3m x 3m) 1.
9mm LED wall and a (2.5m x 1.5m) interactive Uniview 2.
6p digital floor an interactive physical gamification experience was designed in the shape of a basketball court, known as the Interactive Striper Quiz. The app and the physical environment combine to create a transformational canvas for retail, events, vendor partnerships and customer engagement. A celebration of the city, sneaker culture, its connection to art, fashion, music and much, much more are all encompassed and lead to a rich, multi-layered and memorable sensory experience.
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