Share to Facebook Share to Twitter Share to Linkedin The Ritz-Carlton, Melbourne debuted in 2023. The Ritz-Carlton, Melbourne Australia landed at the top of the list of the hottest destinations among luxury travelers in Asia Pacific, according to a new report from Marriott International Luxury Group. The survey also put data behind other big travel trends in the region, including 91% of respondents saying safety is important for a luxury experience.
Fine dining is a major travel draw, with 88% planning trips around food. And Indians emerged as significant drivers of growth in luxury travel, with 89% looking to spend more on their average of six vacations in the next year. Popular Destinations The report surveyed high-net-worth individuals in Australia, Singapore, South Korea, Japan, Indonesia and India, finding a robust 74% planning intra-regional travel in the next 12 months.
Australia took the top spot as the most popular destination among 46% of respondents. Japan was close behind at 42%, with Hong Kong at 27%. Oriol Montal, managing director of Luxury, Asia Pacific (excluding China) at Marriott International, initially found Australia’s pole position surprising.
But when he dug into the other findings, he understood the appeal. “We know that luxury travelers are looking for phenomenal hotels, and over the past few years, Australia has been opening great hotels in different destinations,” Singapore-based Montal said. Marriott is poised to take advantage of the trend,.
